We explore the top emerging trends to watch in the consumer tech and digital space from the rise of Tech Wellbeing, to Ethical Tech, to Sound Empires, Virtual Influencers and more, curated from JWTIntelligence’ annual trend forecast bible The Future 100. From channel transformation to 5G, to the Internet of Things, consumer behaviors and culture are evolving faster than ever in this space. We unpack the key trends that will shape 2019 and beyond.
Deniz Güven will dive into digibank type of “Challenger bank”, deep-diving into its playbook to explore new commercial models, the application of technology and the partnership opportunities that these enable.
Information doesn’t come in “versions” but the digital community likes to invent names. And Information 4.0 is the latest buzzword in the world of communication. The information architects are talking about this a lot. You’ll also hear a lot about how artificial intelligence is going to impact your business or organization. The computer scientists have lots to say on 4.0, too. But moving beyond the smoke and mirrors, personal interests, and professional politics, the answer is simple. There are two sides to this coin: Providing content people understand, providing the (often unseen) content machines understand, and providing the context between bits of information that help them be understood correctly. There is nothing magical about any of this. But business leaders need to understand why these things are important and make sure someone actually does the work. Those who do it first are the ones who will succeed in business – today and in the years to come. I want to clear away the smoke and smash the mirrors.
The talk will explore the nature of power in the digital age. It will uncover the mismatch that exists between the optimistic picture of the future drawn by Big Tech and the actual consequences of concentrating so much power in the hands of just a few highly centralized companies. Big Tech's rosy take on the future overstates the stability and predictability of the digital economy; it's actually highly stable, subject to uncertain competitive dynamics between American and Chinese tech giants - it very well may be that the last 10 years, with promises of free products and services in exchange for customer data, we're just a temporary "truce" that will unravel soon, with drastic consequences. There's, however, a way to reclaim power in the digital age and redistribute it more fairly among all of society; decentralization of various infrastructures backed by clever government policy is the step in the right direction. In the meantime, individual organizations will have to be more strategic in setting and steering their own digital path; entrusting everything to Big Tech is no longer an option in the benefit of their own stakeholders.
Dealing with digital technology for most of his career, Gadi Amit will address the Tech industry’s pressing issues through his studio, NewDealDesign, work: designing complex systems of digital and physical nature, humanity in tech and the upcoming ‘thinking tech’ impact on design.”
Classical mobility is disrupted! When we think of the sharing economy, smartphones, cloud computing, machine learning, millennial behaviors, time & convenience, and Moores Law, it is a given that the radical change stands at the convergence of technology, behavior and new business models. While a smartphone offers no limits to what it can perform, it is also no surprise that a car is likely to become a computer. As the way we move is entirely transformed by these computer-cars, the new age of mobility quickly intertwines with the idea of smarter cities and turns into an authentic concept standing within the connected network of buildings, infrastructure, health & food, education, time management, city security, and transportation. The newly defined movement is not about one individual; it is all about “we”. Let’s shed some light on this new age of mobility with all its promises and boundless offerings.
Over the last 20 years, Estonia has made 99% of its government services available online, accessible by citizens and residents through secure, government-issued digital identities. In 2014, Estonia decided to provide digital identities, along with access to Estonia’s digital services, to citizens of other countries who do not have residency in Estonia. These people were called e-residents and received e-Residency digital ID cards, allowing them to create a company in Estonia in an hour and manage it remotely from anywhere in the world. In the first four years, 50,000 foreign nationals from 165+ countries have become e-residents and have connected with the Estonian business environment and the European Single Market. Our panelists will share their experience of running their digital business from Turkey as e-residents of Estonia, together with a representative of the e-Residency programme who will explain how Estonia became the most advanced digital society in the world.
Messaging is now the world’s fastest growing medium, and people-to-business messaging is becoming a new norm. Messenger and WhatsApp, with 1.3 and 1.7 billion monthly active people respectively, sit at the heart of these trends, helping satisfy the need for message-based connections with businesses. People’s expectations have changed, they want to talk to brands in the same way they talk to each other, so it’s critical for businesses to build a presence on Messenger and connect with their customers in a personal and meaningful way.
Learn from real examples from major organizations how the need for creating effectively shared references affects customer satisfaction and sales. Learn why today’s content-management systems may be doing your team more harm than good. And learn which processes and skills are needed to better integrate the tools at our disposal to create and distribute more effective content for the benefit of both humans and machines.
IoT has opened up new opportunities for business to connect with consumers by offering unique products that provide a high level of convenience and control. Designing these product experiences comes with its own challenges and risks, as hardware and software components are often developed independently, by different teams, at different pace and location. As a result, the experience is often suboptimal leaving the user feeling unsatisfied. What are the challenges when designing and prototyping smart device products? What solutions can be adopted easily? Through a case study, Chakib Labidi provides unique insights into the design and prototyping of a smart home interface concept and shares some of the challenges and practical solutions his team came up with. By the end of the session attendees will be able to: - Identify key roadblocks in designing and prototyping smart product concepts - Utilize tools and methods for prototyping and testing ideas more effectively
15:00 - 15:45
Five years ago Faris and Rosie formed the nomadic creative consultancy Genius Steals by dismantling assumptions about what an agency is. Since then, they have worked with companies across disciplines and geographies around the world, giving them unique insight into the trends and forces impacting consumers and brands. You’ll hear from them on how you can learn from the nomadic lifestyle to flex your creativity muscles more -- even if you have no upcoming travel plans. Their high energy presentation is sure to leave you feeling inspired, but you'll also walk away with ideas you can implement immediately.