She is a graduate of the Department of Physics at Middle East Technical University (METU) and the MBA program at Boğaziçi University. During her student years, she began her career in advertising. After 12 years in the advertising industry, she started publishing MediaCat in 1993. She serves as the editorial director of MediaCat Books, which has published over 800 titles. Pelin Özkan, along with a large team, organizes numerous events each year under the Kapital umbrella, including workshops, seminars, the Digital Age Summit, Brand Week Istanbul, the Felis and Fark Yaratan Kadınlar (Women Who Make a Difference) awards, and the Lovemarks research.