Nilay has been working as a Senior Analytics Advisor for Retail, Consumer Electronics and Telecom industry at Google Turkey. Nilay, who also works as a computation and association specialist, has been rendering consultancy services on computation, association and web analytics for many different industries including travel, finance and auto.

Before joining Google family, she worked at Intel UK, as a Digital Marketing Computation Specialist in charge of Europe, Middle East and Africa, on Web analytics and Business Acumen Systems. She graduated from the Electrical and Electronics Engineering Department of Boğaziçi University.