Pelin Thorogood, a new media marketing and analytics expert, is CEO and a board director of Anametrix, the first cloud-based, real-time marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems’ enterprise software business (acquired by HP) into web-based applications, in the mid 1990s launching one of the very first mobile B2B applications.

She was named one of the “20 Women to Watch” in sales lead management in 2011 and 2012. She holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.