Born in 1980, Istanbul, Soner Demiray is a graduate of Galatasaray High School and GSÜ Computer Engineering. After working at many large scale data projects at Deloitte and McKinsey, after Datascope, he developed and commercialized ERP / CRM / Retail software for retail clothing companies with the company started by him in 2004. Demiray is managing partner of Bunsar Bilişim, founded by him in 2012 within the structure of İTÜ Teknokent, which develops solutions using artificial intelligence and image processing technologies for retail. The visual product search and suggestion engine solution of Bunsar, chosen by Microsoft in 2017 as the best cloud-based software development company of the year, is used by Hopi.