YVES FILIPPUCCI
E-Business Manager Nestlé
He graduated from Boğaziçi University International Trade Department, and started his career in Marketing Department at Coca-Cola İçecek. He was responsible for creating, implementing and launching commercial marketing strategies for Cappy, Burn, Powerade and Damla brands. He moved to Nestlé to create the Mövenpick Ice Cream Business Unit with an intrapreneurial mindset as a Brand and Category Development Manager. After working here for 2.5 years, he moved to the Beverages Business Unit as NESCAFÉ Brand Manager to build communication and commercial marketing strategies. He has been selected to the “Digital Acceleration Team” in Nestlé’s Headquarters in 2014 and has been conducting global digital projects for a year. After his return in 2015, he has been appointed as the Interactive Marketing Manager, and after two years as the E-Business Manager. In this role he is responsible for the digital transformation of all business units and functions, digital and integrated marketing of all Nestlé brands, Omni-Channel Consumer Engagement Center and E-merchandising. He also continues to work as Vice President of the Industry Committee for Web Standards. He speaks Turkish, French, Italian and English fluently.