Metin Cherasi

Arçelik, Head of Digital Strategy and Marketing


Metin is the Head of Digital Strategy and Marketing at Arçelk. He is developing and implementing digital marketing strategy, transformation strategy, executing turnarounds and improving effectiveness. In the last 20 years he worked across a wide array of industries and verticals. Founded start-ups and a technology driven ad agency, acted as VP in LH TBWA and Leo Burnett before his tenure in Arçelik.  


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Organized since 2007, The Digital Age Tech Summit is a business event that focuses on digital culture and innovative business models. Although the event mostly focused on digital marketing-related topics in its early formation, today it provides a deep perspective on a more widened variety of subjects from digital markets, AI and brand security to smart cities, entrepreneurship, revolutionary technologies and social innovations.

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