Arçelik, Head of Digital Strategy and Marketing
Metin is the Head of Digital Strategy and Marketing at Arçelk. He is developing and implementing digital marketing strategy, transformation strategy, executing turnarounds and improving effectiveness. In the last 20 years he worked across a wide array of industries and verticals. Founded start-ups and a technology driven ad agency, acted as VP in LH TBWA and Leo Burnett before his tenure in Arçelik.