Messaging is now the world’s fastest growing medium, and people-to-business messaging is becoming a new norm.
Messenger and WhatsApp, with 1.3 and 1.7 billion monthly active people respectively, sit at the heart of these trends, helping satisfy the need for message-based connections with businesses.
People’s expectations have changed, they want to talk to brands in the same way they talk to each other, so it’s critical for businesses to build a presence on Messenger and connect with their customers in a personal and meaningful way.