After she graduated from Boğaziçi University Industrial Engineering department, she started his career journey at Procter & Gamble Marketing Department.

Firstly started in Gillette, as Media & Market Research Manager, then continued with getting the role of Direct Marketing Assistant Brand Manager, being responsible for consumer activations & launch of digital platforms of Ariel, Prima & Orkid brands. After she promoted to the role of Brand Operations Integration Manager, she found the opportunity to manage integrated marketing plans of brands, which enabled her to win many external recognitions, especially 2# Cannes Lions shortlist.

During Turkey launch of Fairy, she was the Assistant Brand Manager, getting very successful business results, won Gold Effie in 3 consecutive  years. She promoted to Lifestages Marketing Group Manager, responsible for all programs/campaigns customized per each life stage, led the successful launches of #banabak Youth Platform & kadinlarbilir.com portal.  During her role of Shopper Marketing & Instore Innovation Group Manager, she enriched her “brand building” experiences, working very closely with Sales department.

Currently, she is Brand Operations Group Manager for Turkey & Caucasus, leading the innovation to create new marketing solutions for brands, together with her young & energetic team.

Talks

• Data-Pursued-Marketing “ BANABAK ”