Executive Vice President of Strategy, TBWA\Helsinki

  • Marco Mäkinen is the Executive Vice President of Strategy at TBWA\Helsinki, Finland. TBWA\Helsinki is best known for its innovation and smart use of PR and earned media. The agency has won several Cannes Lions, Effies and Agency of the Year awards.
  • He is a passionate advocate for driving change, always looking for new ways and methods of working and transforming the creative industry. He is the author of the books Brand to the Boardroom, When Corporationand Startups meet, From Bulk to Brand and Nokia Saga.
  • Before re-joining TBWA in 2012, he founded the first major digital agency in Finland, helped hundreds of startups grow internationally and spearheaded the change of the leading agency in Finland from atraditional ad agency into an industry frontrunner.


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