METİN CHERASİ

Head of Digital and Marketing Strategy Arçelik

Metin is the Head of Digital Strategy and Marketing at Arçelik. In this role, he is responsible for the company’s digital strategy and managing the digital communications and performance departments for Arçelik, Beko, Grundig, Altus and Leisure brands along with overseeing and planning all digital platforms. Metin planned and launched Arçelik’s first responsive e-commerce platform. He is a member of the Omni-Channel/CX transformation management team.

Previously he acted as VP digital of LH TBWA and VP digital of Leo Burnett.

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