METİN CHERASİ

Head of Digital and Marketing Strategy Arçelik

Metin is the Head of Digital Strategy and Marketing at Arçelik. In this role, he is responsible for the company’s digital strategy and managing the digital communications and performance departments for Arçelik, Beko, Grundig, Altus and Leisure brands along with overseeing and planning all digital platforms. Metin planned and launched Arçelik’s first responsive e-commerce platform. He is a member of the Omni-Channel/CX transformation management team.

Previously he acted as VP digital of LH TBWA and VP digital of Leo Burnett.

Talks


OTHER SPEAKERS

JIMMY WALES
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JIMMY WALES

WIKIPEDIA

CHRISTOPHER WYLIE
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CHRISTOPHER WYLIE

Whistleblower & Data Scientist

FRANCESCA BRIA
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FRANCESCA BRIA

Italian Innovation Fund

JAMIN HEGEMAN
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JAMIN HEGEMAN

SERVICE DESIGN NETWORK

MICHAEL SCHRAGE
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MICHAEL SCHRAGE

MIT SLOAN SCHOOL

RUDY DE WAELE
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RUDY DE WAELE

Conscious Business & Life Design Strategist

CANAY ATALAY
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CANAY ATALAY

CHILDREN FIRST WORLD

HALUK LEVENT
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HALUK LEVENT

AHBAP

PETE JENKINS
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PETE JENKINS

Gamification Strategist & Mentor

MARCO MÄKINEN
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MARCO MÄKINEN

TBWA\Helsinki

MARTIN KUNZE
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MARTIN KUNZE

Memory of Mankind

BEYZA KAPU
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BEYZA KAPU

L'Oréal

NUZHET ALGUNES
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NUZHET ALGUNES

Clue Istanbul

RICHARD NORTON
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RICHARD NORTON

Tiny Giant

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