Regional Head of Digital Transition BSH

Ayşenur Evcil, Regional Head of Digital Transition at BSH Home Appliances is leading the Digital Strategy and Transformation of T-MEA-CIS region (Turkey, Middle East, Africa and Commonwealth of Independent States) that includes 88 countries. Ayşenur has over 17 years of global experience in branding, digital and E-commerce marketing and generating revenue and customer growth via integrated omni-channel marketing strategies across Consumer Packaged Goods, Retail, Financial Services, Digital Publishing and Media industries.


Prior to joining BSH, she was the Digital Marketing, Sales and Customer Insight Country Lead at Accenture Digital Turkey where she spearheaded numerous complex digital transformation and ecosystem development consulting projects for leading Financial Services, Telco, Retail and CPG industry clients that generated significant  business growth.


Previously, Ayşenur was the CEO and Head of Global Direct to Consumer Marketing at Eaglemoss Inc. , where she led the development of go-to-market strategy for North America region to fuel growth of global digital portfolio and ignite new customer generation.


Prior to joining Eaglemoss, she held strategic senior management positions at Citigroup, Kraft Foods, and IMP Inc. in USA where she led cross-functional teams in various game-changing, data-driven digital business strategies and initiatives. During her tenure at Citigroup, Ayşenur lead the development Citi’s first-ever Dining Platform, with exclusive ecosystem partnerships, new mobile payment platforms and personalized digital solutions. She was instrumental in successfully launching digital CRM and loyalty programs for Kraft Foods.


Ayşenur received her MBA degree in Marketing and International Business from Zicklin School of Business in Baruch College in New York and Bachelor’s Degree in Economics from Bosphorus University in Istanbul.

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