ROSIE YAKOB

Founder, Strategy and Innovation Consultant Genius Steals

Rosie began her career working with hip hop moguls Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Altoids, Target, Wrigley and Samsung to connect with their fans. She joined Cake Group’s newly founded New York office in 2009 where she launched Motorola’s global social media presence and helped brands like Havaianas, Sears and Oppenheimer navigate the world of social and digital media.

In early 2011, Rosie joined Saatchi & Saatchi’s New York office to lead social and emerging media, advising brands including P&G’s Pampers & Olay and General Mills’ Cheerios amongst others. She helped the agency to develop a point of view on social, guiding their own social media presence as well as their internal structure and setup for future projects.

Before co-founding Genius Steals with Faris, Rosie was most recently at 360i, an award-winning digital marketing agency, named by Fast Company as one of the world’s most innovative companies. There she and her team helped brands like Bravo, Dentyne, NBCU and Oreo navigate the world of social and emerging media from creative ideation through to activation.

This included being the lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign, where she developed the strategy and interagency process necessary to deliver fresh creative content every day for 100 days and to ‘win the superbowl’ with the blackout tweet that birthed Real Time Marketing

Talks


SPEAKERS

ARIANNA HUFFINGTON
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ARIANNA HUFFINGTON

The Huffington Post, Founder

NASSIM NICHOLAS TALEB
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NASSIM NICHOLAS TALEB

AUTHOR, RANDOMNESS, THEORIST, PROFESSOR OF RISK ENGINEERING AT NEW YORK UNIVERSITY

TOM FISHBURNE
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TOM FISHBURNE

Marketoon Studios, CEO

DAVE TROTT
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DAVE TROTT

GGT

CHRIS BROGAN
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CHRIS BROGAN

Human Business Works, President

JEFF JARVIS
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JEFF JARVIS

TOW-KNIGHT CENER

PROF. DR. İLBER ORTAYLI
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PROF. DR. İLBER ORTAYLI

History Professor

EVGENY MOROZOV
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EVGENY MOROZOV

"THE NET DELUSION" and "TO SAVE EVERYTHING"

PELİN THOROGOOD
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PELİN THOROGOOD

Wholıstıc Research & SVN Space

GADI AMIT
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GADI AMIT

NewDealDesign

BETH COLEMAN
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BETH COLEMAN

University of Waterloo

CHRIS ROBERTS
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CHRIS ROBERTS

HHS and CybAer

SEVAL OZ
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SEVAL OZ

Aurima.ai

RICHARD STACY
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RICHARD STACY

Socıal Medıa Strategıst

GLEN GILMORE
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GLEN GILMORE

Social Media Influencer & Digital Marketing Strategist

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