ROSIE YAKOB

Founder, Strategy and Innovation Consultant @ Genius Steals

Rosie began her career working with hip hop moguls Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Altoids, Target, Wrigley and Samsung to connect with their fans. She joined Cake Group’s newly founded New York office in 2009 where she launched Motorola’s global social media presence and helped brands like Havaianas, Sears and Oppenheimer navigate the world of social and digital media.

In early 2011, Rosie joined Saatchi & Saatchi’s New York office to lead social and emerging media, advising brands including P&G’s Pampers & Olay and General Mills’ Cheerios amongst others. She helped the agency to develop a point of view on social, guiding their own social media presence as well as their internal structure and setup for future projects.

Before co-founding Genius Steals with Faris, Rosie was most recently at 360i, an award-winning digital marketing agency, named by Fast Company as one of the world’s most innovative companies. There she and her team helped brands like Bravo, Dentyne, NBCU and Oreo navigate the world of social and emerging media from creative ideation through to activation.

This included being the lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign, where she developed the strategy and interagency process necessary to deliver fresh creative content every day for 100 days and to ‘win the superbowl’ with the blackout tweet that birthed Real Time Marketing

Talks


DİĞER KONUŞMACILAR

GADI AMIT
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GADI AMIT

NewDealDesign

LUCIE GREENE
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LUCIE GREENE

Wunderman Thompson

EVGENY MOROZOV
plus

EVGENY MOROZOV

"THE NET DELUSION" and "TO SAVE EVERYTHING"

SEVAL OZ
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SEVAL OZ

Aurima.ai

ERIC REISS
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ERIC REISS

The FatDUX Group

FARIS YAKOB
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FARIS YAKOB

Genius Steals

CHRIS ROBERTS
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CHRIS ROBERTS

HHS and CybAer

DENİZ GÜVEN
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DENİZ GÜVEN

Virtual Bank by Standard Chartered

CHAKIB LABIDI
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CHAKIB LABIDI

UX Playground, Adobe XDI

RICCARDO SCOTTI DI UCCIO
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RICCARDO SCOTTI DI UCCIO

Facebook

ROSIE YAKOB
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ROSIE YAKOB

Genius Steals

METİN CHERASİ
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METİN CHERASİ

Arçelik

ABDİ SERDAR ÜSTÜNSALİH
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ABDİ SERDAR ÜSTÜNSALİH

VakıfBank

BURAK ARIKAN
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BURAK ARIKAN

Patara Labs

ENGİN ERDOĞAN
plus

ENGİN ERDOĞAN

Patara Labs

ARNAUD CASTAIGNET
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ARNAUD CASTAIGNET

Republic of Estonia’s e-Residency Programme

UĞUR HALATOĞLU
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UĞUR HALATOĞLU

Arçelik Innovation

EMRE FADILLIOĞLU
plus

EMRE FADILLIOĞLU

App Samurai

DANTE IŞIL ÖZKAN
plus

DANTE IŞIL ÖZKAN

OktoPeople

EMRE SAVAŞ
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EMRE SAVAŞ

Reachpeople

SERDAR KUZULOGLU
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SERDAR KUZULOGLU

Master of Ceremony

ESEN BULUT
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ESEN BULUT

RIMUUT

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