VİKTOR KUZU

Having graduated Robert College and Marmara University, and after he started and bankrupted his first company during his university years, Viktor Kuzu started working as an account planner at Güzel Sanatlar Group. Throughout the years, he has worked with many brands, helping shape their marketing and communication strategies. In 2012, he decided to explore the new dimensions of brand communication and the marketing world, and together with Öner Şahin and Taylap Yapıcı, he co-founded BLAB. In 2016, he founded Deeper, a data-driven behavioural marketing firm.

İHSAN ÖZÇITAK

Graduated from Kadıköy Anadolu High School and Boğaziçi University Faculty of
Economics.
Thanks to his significant interest in theatre that started during his high school years, he spent
a decade in the university campus.
He participated in Boğaziçi University Players and Theater Boğaziçi respectively as an
actor-dramaturg-writer-director.
He pursued a theatre career until he was 30 years old.
It didn’t work out.
As a nice consolation prize he became an advertiser.
He worked as a writer, strategist and an executive for different companies within the Güzel
Sanatlar Group.
In 2012, he flew abroad temporarily. He did some good reading, learning and freshened up.
Then he came back in 2016.
He joined Deeper, a data based behavioural marketing company, as Managing Partner.
Also, he is teaching ‘Evolutionary Perspective in Marketing Communication’ in Bilgi
University Brand School.

LÜTFÜ KOÇOĞLU

After taking his Bachelor of Science degree in Industrial Engineering from Yıldız Technical University, he had his master’s degree in Technology Management at Istanbul Technical University. He started his career in 2013 at Reklamport Agency as a Programmatic Manager and specialized in the management of technology platforms that are used in the Internet advertising industry and ensure that advertisements are managed in a Programmatic manner. From 2017 onwards, Adform joined Adform’s Istanbul office, which was positioned as a leading European technology company in the field of programmatic internet advertising, as Platform Solutions Consultant. The agency, advertiser and publisher who use the platform in this role are advising on all products used for programmatic procurement in the sector.

CEM EROĞLU

Cem Eroğlu was born in 1983, Istanbul. He was involved in import and export business during his university years and graduated from Political Science and International Relations Department of Yeditepe University. having stepped into the digital world with the Right Media Exchange, Yahoo’s performance infrastructure, in 2007, Cem Eroğlu witnessed birth of the first real-time impression and Advertisement technologies in the Turkish and the European market. The experience he gained helped lay the foundations of the programmatic advertising in Turkey and also played a great role in adaptation of advanced Advertisement  technologies by advertisers and media. From 2010 to 2016, he worked as the executive director for ReklamStore, during those years, he pioneered the creation of the first ever data broadcasting market in TR market, and he also played a role in the development of new infrastructures. In 2016, he became a general manager with the task of incorporating Turkey and the Middle East offices for Adform, the largest Advertisement technology company in Europe. He has recently launched the TV (HBBTV) procurement process via programmatic, which has become widely popular, and has played a major role in the integration of advertising infrastructures in his 10-year digital career.  Adform has achieved a strong penetration by actively providing programmatic procurement/sale and reporting services for many large agencies, advertisers and media in a short period of time and has become a success with 3 award-winning projects, and firsts in the media such as rich programmatic media, data-oriented digital radio, programmatic HBBTV in a very short time.

MELİH MURAT ERTEM

Melih Murat Ertem graduated from Electrical and Electronics Department, METU, in 1996 and started his career in İş Bankası. As a manager under İş Bankası framework, he has taken part in many projects focusing on technology and, in 2012, he was appointed as the Assistant General Manager of İş Yatırım Menkul Değerler.  He continued his education life during this process and completed e-MBA master program at Bilgi University and also completed the Harvard Business School General Management Program. Since November 2016, he has been serving as the General Manager of Softtech.

EREN KANTARLI

Eren Kantarlı returned to Turkey in 2017 as the director in charge of DoubleClick, Google’s Programmatic product, and Google Analytics solutions, which enables the measurement of media investments in a correct and efficient manner.

Eren Kantarlı who first worked at Google’s Silicon Valley headquarters, then, led Google Maps global marketing teams. Other areas he led during that period included Fiber Internet infrastructure and spread of contactless payment systems.
Eren Kantarlı is also a sailing instructor and competitor of sailing races.

SENCER KUTLUĞ

Sencer has been leading sales teams working with major advertising brands of Finance and Tourism Industries at Google Turkey. After joining Google family in 2011, Sencer led many initiatives for creation and development of the digital ecosystem across the country. Before joining Google, Sencer worked as a Business Development Director for the Travel industry and created an online business for Tez Tour. He started his career as a Software Engineer at Citrix Systems based in Florida, and later as Product Development Manager, managed the process of launching the company’s most important product to market.

He graduated from the Department of Computer Engineering at Boğaziçi University. Sencer, who completed his Master’s degree education at Computer Science department, Ohio University, has an MBA from INSEAD.

YVES FILIPPUCCI

He graduated from Boğaziçi University International Trade Department, and started his career in Marketing Department at Coca-Cola İçecek. He was responsible for creating, implementing and launching commercial marketing strategies for Cappy, Burn, Powerade and Damla brands. He moved to Nestlé to create the Mövenpick Ice Cream Business Unit with an intrapreneurial mindset as a Brand and Category Development Manager. After working here for 2.5 years, he moved to the Beverages Business Unit as NESCAFÉ Brand Manager to build communication and commercial marketing strategies. He has been selected to the “Digital Acceleration Team” in Nestlé’s Headquarters in 2014 and has been conducting global digital projects for a year. After his return in 2015, he has been appointed as the Interactive Marketing Manager, and after two years as the E-Business Manager. In this role he is responsible for the digital transformation of all business units and functions, digital and integrated marketing of all Nestlé brands, Omni-Channel Consumer Engagement Center and E-merchandising. He also continues to work as Vice President of the Industry Committee for Web Standards. He speaks Turkish, French, Italian and English fluently.

 

NASSIM NICHOLAS TALEB

Nassim Nicholas Taleb is a philosopher, scholar of randomness, essayist, risk-management expert, and former trader. He is known for a multidisciplinary approach to the role of the high-impact rare event.

He is author of the New York Times bestseller The Black Swan: The Impact of the Highly Improbable, the revelatory book that explains everything we know about what we don’t know. In it, he defines a “black swan” as a highly improbable event with three principal characteristics: it is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. He concludes that black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. He offers surprisingly simple tricks for dealing with black swans and benefiting from them, and changing the way we look at the world.

Previously, Taleb has held senior positions with major banks focusing on the trading and risk management of complex derivatives, and worked independently on the floor of the Chicago exchanges. He went on his own in 1999 and, until 2008, specialized in protecting portfolios against extreme events.

In addition to his other books and scholarly papers, Taleb is the author of the extremely popular Fooled by Chance: The Hidden Role of Chance in Life and in the Markets, which was named by Fortune as one of The Smartest Books of All Time. His books have more than a million copies in print, and are translated into 27 languages.

He is currently a visiting professor at the London Business School. His current focus is on the properties of systems that can handle disorder (“antifragile”).

Taleb refuses all honors and anything that “turns knowledge into a spectator sport”.

BETH COLEMAN

Beth Coleman is co-director of the Critical Media Lab at the University of Waterloo, and participates in the Rhetoric & Professional Writing major as well as the Master of Arts in Experimental Digital Media.

She specializes in digital media, race theory, game culture, and literary studies. She researches and creates media design on virtual worlds, x-reality, geofilms, machinima animation, and race as technology.

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