NASSIM NICHOLAS TALEB

Nassim Nicholas Taleb is a philosopher, scholar of randomness, essayist, risk-management expert, and former trader. He is known for a multidisciplinary approach to the role of the high-impact rare event.

He is author of the New York Times bestseller The Black Swan: The Impact of the Highly Improbable, the revelatory book that explains everything we know about what we don’t know. In it, he defines a “black swan” as a highly improbable event with three principal characteristics: it is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. He concludes that black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. He offers surprisingly simple tricks for dealing with black swans and benefiting from them, and changing the way we look at the world.

Previously, Taleb has held senior positions with major banks focusing on the trading and risk management of complex derivatives, and worked independently on the floor of the Chicago exchanges. He went on his own in 1999 and, until 2008, specialized in protecting portfolios against extreme events.

In addition to his other books and scholarly papers, Taleb is the author of the extremely popular Fooled by Chance: The Hidden Role of Chance in Life and in the Markets, which was named by Fortune as one of The Smartest Books of All Time. His books have more than a million copies in print, and are translated into 27 languages.

He is currently a visiting professor at the London Business School. His current focus is on the properties of systems that can handle disorder (“antifragile”).

Taleb refuses all honors and anything that “turns knowledge into a spectator sport”.

ARIANNA HUFFINGTON

Arianna Huffington is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution. In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In August 2016, she launched Thrive Global, a corporate and consumer well-being and productivity platform with the mission of changing the way we work and live by ending the collective delusion that burnout is the price we must pay for success.

She has been named to Time Magazine’s list of the world’s 100 most influential people and the Forbes Most Powerful Women list. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.

She serves on numerous boards, including Uber, Onex, and Global Citizen.

Her last two books, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder and The Sleep Revolution: Transforming Your Life, One Night At A Time, both became instant international bestsellers.

TAMARA MCCLEARY

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media, brand amplification, influencer marketing and account-based marketing.

As an internationally recognized expert in new technologies, branding, storytelling, and social influence,Tamara McCleary is the world’s leading female technology influencer, at or near the top of every digital and social media ranking in key technology disciplines, ranging from AI to Robotics, Big Data to Digital Transformation, Blockchain to Augmented Reality. In addition, Tamara was named the Most Influential Woman in Martech (Marketing Technology) by B2B Marketing and was named to the Irish America Business 100 in 2016 and 2017.

An in-demand international speaker, delivering over 20 big stage keynotes per year for organizations such as SAP, IBM, and Gartner, Tamara is also a unique advisor and consultant to a variety of leading global technology companies such as Verizon, IBM, Mercer, SAP, Dell EMC, Huawei and Ericsson. Her reputation for creating powerful digital brand recognition is unparalleled.

TOMASZ RUDOLF

Entrepreneur and business model innovation expert. He has almost two decades of experience working with corporate partners such as Mastercard, Alior Bank, PKO BP, Orbis, EY and more. Tomasz is a frequent speaker and workshop facilitator in the field of corporate-startup collaboration, innovation & entrepreneurship. Top rated (#1) Founder Institute mentor. The Heart is a single point of contact for corporate innovation leaders who want to engage with ready-to-scale startups in Europe and Israel.

LUCIE GREENE

Lucie Greene is the Worldwide Director of the Innovation Group at Wunderman Thompson. She leads Wunderman Thompson’s ongoing research around emerging global consumer behaviors, cultural changes, and sector innovation.
Lucie has over a decade of experience exploring emerging shifts in lifestyle and consumer behavior for both international publications and brands. She steers thought leadership globally, working closely with The Innovation Group units in APAC, Europe and the Middle East.
In August 2018, Lucie released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was recently optioned by award-winning media company The Front and was named one of the most compelling books released in 2018.
Lucie has also been featured as an expert on trends and consumer insights on the BBC, Fox News, and Bloomberg TV as well as contributed pieces to Campaign, The Guardian, The New York Daily News and The Financial Times. She has also spoken at several conferences including SXSW, Web Summit and The Next Web.

NASSIM NICHOLAS TALEB

Nassim Nicholas Taleb is a philosopher, scholar of randomness, essayist, risk-management expert, and former trader. He is known for a multidisciplinary approach to the role of the high-impact rare event.

He is author of the New York Times bestseller The Black Swan: The Impact of the Highly Improbable, the revelatory book that explains everything we know about what we don’t know. In it, he defines a “black swan” as a highly improbable event with three principal characteristics: it is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. He concludes that black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. He offers surprisingly simple tricks for dealing with black swans and benefiting from them, and changing the way we look at the world.

Previously, Taleb has held senior positions with major banks focusing on the trading and risk management of complex derivatives, and worked independently on the floor of the Chicago exchanges. He went on his own in 1999 and, until 2008, specialized in protecting portfolios against extreme events.

In addition to his other books and scholarly papers, Taleb is the author of the extremely popular Fooled by Chance: The Hidden Role of Chance in Life and in the Markets, which was named by Fortune as one of The Smartest Books of All Time. His books have more than a million copies in print, and are translated into 27 languages.

He is currently a visiting professor at the London Business School. His current focus is on the properties of systems that can handle disorder (“antifragile”).

Taleb refuses all honors and anything that “turns knowledge into a spectator sport”.

ZEHRA ÇATALTEPE

Zehra Çataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi.ai, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.

She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.

She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.

TOM FISHBURNE

Tom Fishburne is founder and chief marketoonist at Marketoon Studios.

He draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe in roles at HotelTonight, Nestlé and General Mills.

AYŞENUR EVCİL

Ayşenur Evcil, Regional Head of Digital Transition at BSH Home Appliances is leading the Digital Strategy and Transformation of T-MEA-CIS region (Turkey, Middle East, Africa and Commonwealth of Independent States) that includes 88 countries. Ayşenur has over 17 years of global experience in branding, digital and E-commerce marketing and generating revenue and customer growth via integrated omni-channel marketing strategies across Consumer Packaged Goods, Retail, Financial Services, Digital Publishing and Media industries.

 

Prior to joining BSH, she was the Digital Marketing, Sales and Customer Insight Country Lead at Accenture Digital Turkey where she spearheaded numerous complex digital transformation and ecosystem development consulting projects for leading Financial Services, Telco, Retail and CPG industry clients that generated significant  business growth.

 

Previously, Ayşenur was the CEO and Head of Global Direct to Consumer Marketing at Eaglemoss Inc. , where she led the development of go-to-market strategy for North America region to fuel growth of global digital portfolio and ignite new customer generation.

 

Prior to joining Eaglemoss, she held strategic senior management positions at Citigroup, Kraft Foods, and IMP Inc. in USA where she led cross-functional teams in various game-changing, data-driven digital business strategies and initiatives. During her tenure at Citigroup, Ayşenur lead the development Citi’s first-ever Dining Platform, with exclusive ecosystem partnerships, new mobile payment platforms and personalized digital solutions. She was instrumental in successfully launching digital CRM and loyalty programs for Kraft Foods.

 

Ayşenur received her MBA degree in Marketing and International Business from Zicklin School of Business in Baruch College in New York and Bachelor’s Degree in Economics from Bosphorus University in Istanbul.

DAVE TROTT

Born in East London

Left school at 16 to be engineering apprentice.

Hated factory life, so I went to art school: East Ham Tech, where I used to draw Quentin Crisp in the nude (him not me).

Got a Rockerfeller Scholarship to go to art school in New York: Pratt Institute.

Studied advertising at Carl Ally on Madison Avenue.

Worked as a deckhand on a Danish tramp steamer to South America.

Came back to London in 1971.

Worked in a bank while I sent copies of my portfolio to fifty ad agencies.

Got hired by John Webster at BMP, who’s won more advertising awards than anyone else in history.

We did a lot of great work (ask me for details if you’re interested).

We won a lot of awards.

I became deputy creative director.

In 1980 I left to start my own agency: Gold Greenlees Trott.

In our first year we were voted the best agency in the UK by Campaign magazine.

In our fourth year we were voted best agency in the world by Ad Age magazine, New York.

We did a lot of great work (again, ask me for details if you want) and won a lot of awards.

I started the D&AD Advertising Concepts Workshops, which ran for over thirty years.

Over the years I’ve trained hundreds of young creatives.

Many of them now run their own agencies, in the UK or abroad.

In 1990 I left GGT to start Bainsfair Sharkey Trott, with the joint CEOs of Saatchi & Saatchi.

In 1993 I left BST to start Walsh Trott Chick Smith.

In 2001 it changed to Chick Smith Trott.

In 2008 we merged with The Gate, and I became Chairman.

I left in 2012.

In 2004 I received the D&AD President’s Award for lifetime achievement.

I also have the same award from The Creative Circle, The Marketing Society, and The Scottish Advertising Assoc.

I’ve published three books:

Creative Mischief

Predatory Thinking

1 + 1 = 3

The first one is out of print.

The publisher for the second two (in hardback and paperback) is Pan Macmillan.

I write two weekly blogs.

One on my own site and one for Campaign.

I have about 25,000 followers on Twitter.

Currently I do consultancy work, freelance for clients.

My wife is an art director.

My daughter is an art director.

My son is a copywriter.

Both kids went to St Martins, we are an art school (creative) family.

 

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